{"id":5513,"date":"2023-04-14T11:34:40","date_gmt":"2023-04-14T01:34:40","guid":{"rendered":"https:\/\/bprworld.com\/?p=5513"},"modified":"2023-04-14T11:34:40","modified_gmt":"2023-04-14T01:34:40","slug":"radio-still-rules-the-road","status":"publish","type":"post","link":"https:\/\/bprworld.com\/de\/news\/radio-still-rules-the-road\/","title":{"rendered":"Radio Still Rules the Road"},"content":{"rendered":"<p>AM\/FM radio still rules the vehicle interior, according to new\u00a0<strong>DTS<\/strong>\u00a0consumer survey data* from over 2,900 U.S. car owners and car leasers.<\/p>\n<p>Radio is where consumers go for their number one entertainment choice: music, which the majority rank as \u201cessential\u201d to their driving experience.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-5514 aligncenter\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/04\/graph2.png?resize=364%2C337\" alt=\"\" width=\"364\" height=\"337\" srcset=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/04\/graph2.png?resize=300%2C278&amp;ssl=1 300w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/04\/graph2.png?w=400&amp;ssl=1 400w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>AM\/FM radio is also where most go for their second most popular in-vehicle entertainment choice: local news and information.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-5516 aligncenter\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/04\/graph3.png?resize=448%2C251\" alt=\"\" width=\"448\" height=\"251\" srcset=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/04\/graph3.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/04\/graph3.png?w=556&amp;ssl=1 556w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>This is especially important because consumers are not giving up their vehicle any time soon.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-5518 aligncenter\" src=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/04\/graph4.jpg?resize=594%2C208\" alt=\"\" width=\"594\" height=\"208\" srcset=\"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/04\/graph4.jpg?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/04\/graph4.jpg?resize=1024%2C359&amp;ssl=1 1024w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/04\/graph4.jpg?resize=768%2C269&amp;ssl=1 768w, https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/04\/graph4.jpg?w=1433&amp;ssl=1 1433w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Here are some key findings from DTS, a global leader in next-generation audio, imaging and sensing technology and a wholly owned subsidiary of\u00a0<strong>Xperi Inc<\/strong>.:<\/p>\n<ul>\n<li>AM\/FM Radio is the most used feature in-vehicle, far outpacing satellite radio and Apple CarPlay\u00ae\u00a0\u2013\u00a072% use AM\/FM radio versus 14% using Apple CarPlay.<\/li>\n<li>Of those who listen to audio in the car, 81% say music is primarily what they listen to.<\/li>\n<li>89% say listening to music is essential to the driving experience.<\/li>\n<li>Of those who listen to music in the car, 70% source it from AM\/FM radio.<\/li>\n<li>87% get local news and information from AM\/FM Radio.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>First published by <em>RadioInfo<\/em>. Read original <a href=\"https:\/\/radioinfo.com.au\/news\/am-fm-radio-still-rules-on-the-road-xperi\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AM\/FM radio still rules the vehicle interior, according to new\u00a0DTS\u00a0consumer survey data* from over 2,900 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/04\/pexels-taras-makarenko-593172-scaled.jpg?fit=2560%2C1707&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=5513"}],"version-history":[{"count":4,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5513\/revisions"}],"predecessor-version":[{"id":5531,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5513\/revisions\/5531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/5502"}],"wp:attachment":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=5513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=5513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=5513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}