{"id":5845,"date":"2023-09-28T12:55:16","date_gmt":"2023-09-28T02:55:16","guid":{"rendered":"https:\/\/bprworld.com\/?p=5845"},"modified":"2023-09-28T12:55:16","modified_gmt":"2023-09-28T02:55:16","slug":"music-variety-the-top-5-myths","status":"publish","type":"post","link":"https:\/\/bprworld.com\/de\/news\/music-variety-the-top-5-myths\/","title":{"rendered":"Musikvielfalt: Die Top 5 Mythen"},"content":{"rendered":"

Von David Kidd, BPR<\/em><\/p>\n

\"\"<\/p>\n

H\u00f6rer von Musikstationen legen normalerweise Music Variety unter die wichtigsten Programmpriorit\u00e4ten.<\/p>\n

The problem is that inexperienced programmers, and sometimes those with plenty of experience who should know better, often misinterpret what the audience is saying by simply adding more songs into the mix, broadening the universe both in titles and music genres.<\/p>\n

The end-result is a weaker music position that lacks focus.<\/p>\n

Die f\u00fcnf beliebtesten Variet\u00e9-Mythes<\/p>\n

    \n
  1. Mehr Songs ergeben eine bessere Vielfalt. Falsch<\/li>\n
  2. Das Hinzuf\u00fcgen von Songs aus Genres au\u00dferhalb meines strategischen Ziels wird die Musikvielfalt verbessern. Falsch<\/li>\n
  3. Die Erh\u00f6hung der Anzahl der Songs verbessert die Vielfalt und reduziert die Wiederholung. Falsch<\/li>\n
  4. Mehr Songs erh\u00f6hen TSL. Falsch<\/li>\n
  5. Das Hinzuf\u00fcgen von Songs aus anderen Epochen als dem strategischen Zentrum verbessert die Musikvielfalt. Falsch<\/li>\n<\/ol>\n

    Adding more songs, songs from eras or genres that are not part of your overall strategy will have the opposite effect\u2026..they will dilute not only Music Variety perceptions but, worst of all, negatively impact your Best Music position\u2026and ultimately, TSL and possibly cume.<\/p>\n

    Warum?<\/p>\n

    Because when listeners speak of wanting \u201cmusic variety\u201d they\u2019re actually saying they want a \u201cvariety of the songs they love\u201d. Usually when programmers increase the size of the universe they do so with songs that have weaker test scores, are more unfamiliar or do not \u201cfit\u201d the format. That is, songs the audience doesn\u2019t \u201clove\u201d.<\/p>\n

    Die Forschung von BPR, die auf M\u00e4rkten weltweit durchgef\u00fchrt wurde, zeigt, dass die Bahnh\u00f6fe mit den engsten Universen oft die besten Varianzwerte aufweisen.<\/p>\n

    Warum?<\/p>\n

    Denn sie spielen nur die Killer-Songs und ihre strikte Einhaltung der Musikrichtlinie des Radiosenders sorgt f\u00fcr eine effektive Umsetzung der Strategie.<\/p>\n

    Take K-Earth, Los Angeles as an example. The #1 Cume and #1 Share in the #2 market in the US. K-Earth has a playlist tighter than many Hot AC stations. K-Earth is laser focussed and the ratings don\u2019t lie. Remember, #1 cume in the #2 market in the US.<\/p>\n

    You can hear Michael Jackson\u2019s \u201cBillie Jean\u201d….three times between 6am and 6pm on K-EARTH. Police \u201cEvery Breath You Take\u201d two or three times. The chances of the same listener hearing either song on K-Earth more than once in the same day is minimal. Every song the station plays defines the brand promise of \u201cGreatest Hits\u201d. Every song has a MASSIVE fave score. The audience LOVES them.<\/p>\n

    Wenn Ihre Variet\u00e4tsscores nicht den Erwartungen entsprechen, sollten Sie Ihre Logs \u00fcberpr\u00fcfen\u2026 achten Sie auf die Verkn\u00fcpfung von Genres, zu viele Lieder mit \u00e4hnlichem Tempo, die zusammen geplant sind usw.<\/p>\n

    Beschweren sich Ihre Zuh\u00f6rer, dass sie immer wieder dieselben Songs h\u00f6ren? Vielleicht haben sie Recht. \u00dcberpr\u00fcfen Sie Ihre horizontale und t\u00e4gliche Rotation \u2013 werden die gleichen Songs immer zur gleichen Zeit abgespielt? Vergessen Sie nicht, dass Zuh\u00f6rer sehr gewohnheitsm\u00e4\u00dfig ihre H\u00f6rgewohnheiten festlegen.<\/p>\n

    Je nach Format sollten Sie mehrere Uhren verwenden, um eine gr\u00f6\u00dfere Vielfalt an Musik zu bieten. Durch die st\u00e4ndige \u00c4nderung der Kategorienpositionen von Tag zu Tag und von Stunde zu Stunde wird die Wahrscheinlichkeit verringert, dass diese Stammkunden dieselben Songs h\u00f6ren.<\/p>\n

    \u00a0<\/strong><\/p>\n

    Fazit<\/strong><\/p>\n

    Die Wahrnehmung ist die Realit\u00e4t. Die besten Musik- und Musiksortiment-Programme sind entscheidende Wahrnehmungsh\u00fcrden f\u00fcr eine Musikstation.<\/p>\n

    Formulate a strategy for your music position, execute that strategy flawlessly and sell it to your listeners. Best Music and Music Variety must be key elements of both the strategy and execution.<\/p>\n

    As with everything about your radio station\u2019s programming, owning the Music Variety position is a strategic exercise.<\/p>\n

    Ich werde Sie mit meinem Lieblingszitat von Sun Tzu abschlie\u00dfen\u2026\u2026<\/p>\n

    \u201cStrategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.\u201d<\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    By David Kidd, BPR Listeners of music stations usually place Music Variety amongst their most […]<\/p>\n","protected":false},"author":3,"featured_media":5846,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,19],"tags":[],"class_list":["post-5845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised","category-featured"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2023\/09\/pexels-anton-h-145707-scaled.jpg?fit=2560%2C1707&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=5845"}],"version-history":[{"count":1,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5845\/revisions"}],"predecessor-version":[{"id":5869,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/5845\/revisions\/5869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/5846"}],"wp:attachment":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=5845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=5845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=5845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}