{"id":7857,"date":"2026-09-17T15:30:06","date_gmt":"2026-09-17T05:30:06","guid":{"rendered":"https:\/\/bprworld.com\/?p=7857"},"modified":"2026-09-17T15:30:06","modified_gmt":"2026-09-17T05:30:06","slug":"radio-remains-daily-habit-for-most-americans","status":"publish","type":"post","link":"https:\/\/bprworld.com\/de\/news\/radio-remains-daily-habit-for-most-americans\/","title":{"rendered":"Radio Remains Daily Habit For Most Americans"},"content":{"rendered":"

AM\/FM radio continues to be a frequent part of consumers\u2019 media habits, with new research from\u00a0Katz Radio Group<\/a> finding that listeners maintain strong connections to their favourite stations and on-air personalities despite growing competition from digital entertainment platforms.<\/p>\n

The findings come from a custom online survey conducted in June among 1,600 U.S. consumers. According to the study, more than 86% of radio listeners tune in regularly, underscoring radio\u2019s continued presence in daily routines.<\/p>\n

Weekday mornings remain radio\u2019s most popular listening period, with 64% of listeners reporting they tune in between 6am and 10am. Afternoon drive attracts 52% of listeners, while 41% listen during midday hours.<\/p>\n

\u201cPerhaps unsurprisingly, the car remains radio\u2019s primary listening environment,\u201d Katz says. \u201cHalf of all listening takes place in the car, making AM\/FM radio one of the few media channels capable of consistently reaching consumers while they are away from screens and often in decision-making mode.\u201d<\/p>\n

The study found that listeners also maintain strong emotional ties to their preferred stations. More than 91% said their favourite station improves their mood, while 84% said the station is connected to their local community. Nearly 93% said they would miss their favourite station if it were no longer available.<\/p>\n

\u201cThese aren\u2019t the responses of passive media consumers,\u201d Katz says. \u201cThey reflect relationships that have been built over years, and often decades. In fact, one-quarter of listeners report listening to their favourite station for more than 20 years, demonstrating the enduring role radio plays in daily life.\u201d<\/p>\n

The survey also highlighted the role of radio personalities in listener engagement. Nearly two-thirds of respondents, or 63%, said DJs, hosts and on-air personalities are either very important or extremely important to their enjoyment of a station. More than half, 57%, said they can name a favorite personality from their preferred station.<\/p>\n

Katz said those personalities help strengthen the relationship between listeners and stations while serving as familiar voices within their communities.<\/p>\n

The research also found that personality endorsements may influence consumer perceptions of advertisers. According to the survey, 61% of listeners said they are more likely to consider a brand when it is endorsed by a DJ or on-air personality. Nearly 40% said such endorsements feel more personal and authentic than traditional advertising, while 37% said they attract more attention than standard commercials.<\/p>\n

In addition, 59% of listeners said they pay attention to advertisements on their favourite stations, 57% said they trust brands advertised there, and 61% said they are more likely to consider brands they hear promoted on those stations.<\/p>\n

Katz said the findings demonstrate the continued value of personality-driven endorsements and live-read advertising campaigns.<\/p>\n

\u201cFor advertisers,\u201d Katz says, \u201cthese findings reinforce what radio has always delivered: consistent reach, trusted voices, emotional engagement, and influence that extends beyond awareness into genuine consideration and action.\u201d<\/p>\n

 <\/p>\n

First published by InsideRadio<\/em>. Read original here<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

AM\/FM radio continues to be a frequent part of consumers\u2019 media habits, with new research […]<\/p>\n","protected":false},"author":3,"featured_media":7858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/bprworld.com\/wp-content\/uploads\/2026\/09\/pexels-am83-7649100-scaled.jpg?fit=2560%2C1709&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/7857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/comments?post=7857"}],"version-history":[{"count":1,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/7857\/revisions"}],"predecessor-version":[{"id":7860,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/posts\/7857\/revisions\/7860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media\/7858"}],"wp:attachment":[{"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/media?parent=7857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/categories?post=7857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bprworld.com\/de\/wp-json\/wp\/v2\/tags?post=7857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}