Strategic Research Consultancy may involve a single (one-off) project or an on-going relationship. Consultancy involves the analysis, preparation and presentation of a detailed strategic report based on market data using BPR Xplorer.
The primary goal of research consultancy is determining the overall strategic direction for a radio stations programming and marketing (the target market, format style, positioning and promotion).
Our philosophy is simple. We assist our clients in reaching a clear understanding of their target audience and of the competitive forces at work in the marketplace.
BPR does not believe in a single solution for all situations. We realize that every station, every market and every target audience is unique. We also understand that competitive markets are in a constant state of change and that requires a research approach that is flexible and constantly evolving.
BPR works collaboratively with external Radio Audience Measurement suppliers in major markets on behalf of our clients.
From one-off projects, to ongoing research and consulting, BPR can provide a range of solutions.
For more information, inquire below.