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Edison entdeckt eine übermäßige Inferenz bei jüngeren Hörern hinsichtlich der täglichen Audiokonsummen

The age group that claims the highest share of daily audio media consumption, relative to its cut of the U.S. population age 13+ may surprise you. According to Q2 2026 “Share of Ear” data as reported by Edison Research’s Weekly Insights, it’s the 13-29 age segment – also known as Gen Z, or Zoomers – who account for 25% of the 13-and-up population, yet show a 28% share of daily audio listening for a 112 index, ahead of the three older generations.

Right behind are Millennials (ages 30-45), who also over-index, as they represent 27% of the population with a 30% share of daily listening, giving them a 109 index.

Both the remaining two age groups under-index compared to population. Gen X, covering ages 46-61, make up 23% of persons 13+ with a 22% share of daily audio listening, for a 97 index, while age 62+ Boomers index at just 80, with a 20% daily listening share relative to their 25% of the population.

Edison notes that daily audio listening has held steady at close to four hours per day for several years, with Americans ages 13+ currently spending an average of 3 hours and 57 minutes listening each day.

Erstmals veröffentlicht von InsideAudioMarketing. Lesen Sie den Originaltext hier