Better Decisions Build Better Radio
AI-powered audience intelligence backed by 40 years of radio consultancy.
Helping broadcasters across 21 countries transform audience insight into market-leading brands.
Radio brands don’t need more data — they need to know what to do with it. For more than 40 years, BPR has been the difference between the two: combining AI-sharpened research with hands-on programming judgement to build market-leading stations across the UK, Europe, the Middle East, Australia and New Zealand.
We built our reputation on rigorous research. Now we pair it with AI — for data proofing, on-demand music results, deep listener-comment analysis and panel interrogation that reveals what conventional scores miss. Everyone has access to the same tools today. The advantage lies in knowing which questions to ask.
Our Services
At BPR, we help radio broadcasters make better decisions through the combination of audience intelligence, strategic consultancy and AI-powered analysis.
For more than 40 years, we’ve partnered with market-leading stations around the world, transforming audience data into clear, practical strategies that strengthen programming, grow audiences and build stronger radio brands.
Our services combine proven research methodologies with cutting-edge AI technology to deliver faster insights, deeper analysis and greater confidence in every decision. Whether you’re launching a new format, repositioning an existing station, testing music, or analysing audience behaviour, BPR provides the expertise to help you move forward with certainty.
Radio Consultancy
Strategic Research Consultancy may involve a single (one-off) project or an on-going relationship. Consultancy involves the analysis, preparation and presentation of a detailed strategic report based on market data using BPR Xplorer.
The primary goal of research consultancy is determining the overall strategic direction for a radio station’s programming and marketing (the target market, format style, positioning and promotion).
Radio Strategy
Our philosophy is simple. We assist our clients in reaching a clear understanding of their target audience and of the competitive forces at work in the marketplace.
BPR does not believe in a single solution for all situations. We realize that every station, every market and every target audience is unique. We also understand that competitive markets are in a constant state of change and that requires a research approach that is flexible and constantly evolving.
Radio Project Management
BPR partners with leading radio audience measurement providers across major markets to deliver seamless research and consultancy services for broadcasters worldwide. Whether managing a single project or coordinating long-term research programmes, we provide expert project management, trusted industry relationships, and end-to-end delivery that ensures every project runs smoothly and achieves meaningful results.
Music Research Consulting (myradiotest)
myradiotest delivers advanced music research solutions that help broadcasters make confident programming decisions. Through intuitive web and mobile platforms, stations can capture real-time listener feedback, measure audience preferences, and uncover the insights that drive stronger playlists, deeper engagement, and better on-air performance. Integrated with digital and social channels, MRT provides a complete audience intelligence solution for today’s broadcasters.
Our Products
BPR’s products combine decades of radio expertise with the latest AI-powered technology to give broadcasters faster, smarter and more actionable audience insights. From advanced music testing and audience analytics to automated data validation, listener comment analysis and real-time reporting, our solutions are designed to help stations make informed decisions with greater speed and confidence.
Built on proven methodologies and continually evolving through innovation, BPR products transform complex audience data into clear, strategic intelligence that drives better programming, stronger brands and sustained audience growth.
Talent Check
Talent Check is a cost effective online research tool that can be used to graphically demonstrate the strengths and weaknesses of audio and video content. In the case of radio and television it can be used to test shows, individual presenters and programming elements such as contesting, news bulletins, features and benchmarks. Talent Check can also be used to test advertising campaigns, promos and commercials.
One of the most powerful applications for the Talent Check is testing your talent or the talent of your competitors. You can also test talent and content that is still in the development stage.
Talent Check will uncover if the audience prefers one host over another, what topics spike interest, what topics turn people off, how they are engaging with a benchmark or contest, whether the hosts are talking too much, what happens to listener interest when the commercial break starts, what happens when they stop talking and the song starts.
Talent Check is a powerful qualitative research tool that has been used by leading radio and television stations around the world to improve their content and further strengthen their brand.
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Music Map
Music Map are custom-built surveys which focus predominantly on music interest and opportunity across the total market. Music Map gives users the ability to listen to a wide range of music choices, allowing you to optimise the appeal of each segment and understand the fit and compatibility in building composite music formats.
We use a market representative sample for our Music Maps, ensuring that we provide you with a balance perspective, and the widest range of opinion, not linked directly to a current format.
Multi-language support and format optimisation that utilises source data bridges the gap between difference music segments to create unique music formats.
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Strategic Analysis & Brand Development
BPR has expertise in conducting strategic surveys in global markets, in various languages and formats for any size of client. Often referred to as non-music surveys or ‘Format Finders’, these market-based surveys are designed to connect opportunities with the relevant brands and stations.
The surveys are designed for each client and market. BPR uses a market representative sample – not a self recruited panel. Results provide accurate listener tracking and a market representative sample, ensuring that results reflect market listening and balanced strategic information. Thus ensures the results reflect market listening and balanced strategic information. This ensures the results reflect market listening and balanced strategic information.
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BPR Countdown Tool
BPR are proud to announce we have partnered with Australian based voting platform Made In Katana, to offer you a new state of the art voting/countdown tool, as used by Triple J Hottest 100 and the Aria Awards, among many others.
Digital Health Check
A strong digital presence can be paramount to your station’s growth. The BPR digital health check is a service aimed at gauging your station’s current level of social media performance across multiple platforms. Knowing how effective your social media pages are performing can provide you with the knowledge needed to continually improve your station’s reach and listener engagement.
Our Team
Few media consultancy organisations offer a greater strategic perspective and scope of services. Reach out to us today about our availability in your market via our contact form.
Peter Don
Company Founder, Director & Consultant
Principal and Director of Broadcast Programming & Research
Wayne Clouten
Company Director & Consultant
Principal and Director of Broadcast Programming & Research
Andy Beaubien
Senior Consultant
David Kidd
Senior Consultant
Oliver Meyer
Consultant & Manager of BPR’s European Software Support Operations
Martin Kopp
Manager mymusictest.com
Dan Murray
Project Manager
Jacqui O’Brien
Business Manager
