AI and the Smart Program Director
By David Kidd, BPR AI is no longer a toy for radio programmers. Used well, […]
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Audience Insights in the Age of AI: How BPR Combines Experience with Technology
By the BPR Team Audio platforms have never had access to more data. Audience research, […]
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Don’t Jump at Shadows
By David Kidd, BPR Radio surveys remain one of the most influential tools in Australian […]
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AI is Improving Faster than Most People Realise
By David Kidd, BPR If you think Artificial Intelligence is impressive today, there is a […]
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How Brands Can Benefit From The Nostalgia Music Craze
As Michael Jackson’s “Billie Jean” breaks into the top 20 of Billboard’s Hot 100, Goo […]
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World Website Checkup – UK
To celebrate the summer season VIRGIN are giving away the chance to win £26,000 TAX […]
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Being Local or Sounding Local?
By David Kidd, BPR Many radio people stress the importance of “being local”. And there […]
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The Importance of Standing Out in the Crowd
By David Kidd, BPR The strongest brands don’t just get noticed. They get remembered. More […]
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Inside Magellan’s Effort To Bring Digital-Style Attribution To Radio
Radio executives have long argued advertisers undervalue audio because it’s measured differently than digital. Magellan […]
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