The Seven Deadly Sins of Marketing a Radio Station
By David Kidd, BPR In the world of radio, your brand is more than just […]
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World Website Checkup – San Francisco
99.7 Now FM’s Big Money Minute! 2 Chances at $1,000 Every Weekday Morning at 7:10am […]
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Improve Your Strategic Thinking – Part Two
By David Kidd, BPR This article is the second in a six part series. The […]
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Positioning Statements. Is Yours Meaningful or Meaningless?
By David Kidd, BPR A positioning statement or brand message provides the words that help […]
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Trust in Australian News is Rising, Despite Decline in Industry
A new report into digital news has found that while Australians have become more trusting […]
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World Website Checkup – Sydney
This round of smooth stars STILL hasn’t been won, so they’re making the jackpot even […]
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The All-Audio Listening Landscape
The BPR Team 80% of adults 18+ listen to radio on a daily basis. […]
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Are Radio Commercials The Villain?
By Wayne Clouten, BPR One of the most contentious and misunderstood areas of radio content […]
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Improve Your Strategic Thinking – Part One
By David Kidd, BPR This article is the first in a six-part series. The real […]
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