Game Theory Revisited
By David Kidd, BPR I’ve written about the importance of Game Theory previously. But given […]
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Five Ways to Future Proof Your Radio Station
By David Kidd, BPR Adapting to a changing landscape is a core survival skill for […]
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Positioning: What Makes A Brand ‘Famous’
By Peter Don, BPR The concept of positioning brands and products became popular in the […]
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Embrace The Commercial Break – Part One
By Wayne Clouten, BPR Whether we like it or not, radio commercials are the raison […]
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Embracing Digital
By Andy Beaubien, BPR For the past century, radio’s primary method of delivery was by […]
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Size Matters
By David Kidd, BPR You probably already know this but new songs are getting shorter. […]
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Talent Promos – The Importance of Getting Them Right
By David Kidd, BPR Most stations play promos highlighting their key talent. The promos are […]
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Why Radio Stations Fail
By David Kidd, BPR It’s heartbreaking for a programming team to put an extraordinary amount […]
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