What Radio Can Learn from the Super Bowl
By David Kidd, BPR The Super Bowl isn’t just the biggest game in American sport; […]
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Do You Really Know Who You’re Talking To?
By David Kidd, BPR I was chatting recently to a new client and it became […]
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New Report Shows Radio’s Sweet Spot: Fast Sales And Lasting Brand Impact
A new advertising effectiveness study from System1 and Effie Worldwide is putting hard numbers behind […]
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World Website Checkup – New Zealand
Toni’s $10,000 Big Spender: Hong Kong on Coast FM The Skyline. The Streets. The Style. […]
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Five Practical Steps to Improve Station Content and Ratings
By David Kidd, BPR Whether you’re running a tight CHR station or navigating the unpredictable […]
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The Radio News Opportunity
By Wayne Clouten, BPR The recently released Reuters Institute Digital News Report 2025 for Germany […]
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Xperi In-Car Listening Report: Genre-Blending Songs May Be Here To Stay
Xperi’s just-released In-Car Listening Report for Q2 2025, based on data gathered by its DTS […]
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World Website Checkup – New Zealand
For the first time ever, Jelly Roll is hitting New Zealand shores… and he’s not […]
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When To Use The “New” Word
By Wayne Clouten, BPR Positioning a station brand as “New” has been a long-time tactic […]
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