The Seven Deadly Sins of Marketing a Radio Station
By David Kidd, BPR In the world of radio, your brand is more than just […]
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Sleek, Sure & Smart – The Steady Rise of Smart Speakers
Good News: More homes have Smart Speakers. A recent study carried out by NuVoodoo Media, […]
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What Makes A Radio Brand
By Wayne Clouten, BPR An enormous amount of time is spent nowadays discussing “Brand” within […]
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Radio’s Biggest Challenge Yet
There is certainly no doubt that radio has come a long way over the years. […]
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Alexa, Play NOVA!
NOVA Entertainment has launched a unique, voice-activated experience for the Nova audience, with the release […]
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TSL…. It’s Not Who, But How Long!
By David Kidd, BPR Time Spent Listening (TSL) is the second variable, together with cume, […]
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Workplace Music – A Great Motivator or Just Plain Distraction?
If music effects mood, and mood effects performance, therefore music has the ability to effect […]
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Is Your Brand Really Human?
By Andy Beaubien, BPR Why do so many of us treat our brand as if […]
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Building Cultural Capital
By Peter Don, BPR How is it that some radio stations can change course and […]
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