When the Product Becomes the Risk: Lessons from the Kyle & Jackie O Fallout
By Peter Don, BPR For weeks now, one of Australia’s most successful radio franchises has […]
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Tell Me a Story!
By David Kidd, BPR Storytelling is often described as the social and cultural act of sharing […]
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Human Hosts Still Remain Key As AI Expands Into Audio Ads
As AI seeps into nearly every aspect of audio media, there is understandable concern that […]
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How to Attack the Market When You’re New (or Newly Reborn)
By David Kidd, BPR Launching a new radio station or radically reinventing an existing one […]
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We Live in Changing Times – it’s Time to Change
By Peter Don, BPR There’s a quiet truth most of us can feel, radio is […]
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Podcast Listening Hits Record High As Video Helps Expand The Audience
Podcast listening in the U.S. reached new highs over the past year, as the medium […]
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When a New Challenger Arrives, How Should the Incumbent Market Leader Respond?
By David Kidd, BPR When a direct format competitor launches in the market, even a […]
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The 50+ Demographic Is Changing, And That’s Good News For Radio
For decades, the adults 50+ demographic in the US had been mostly overlooked by advertisers […]
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