The Seven Deadly Sins of Marketing a Radio Station
By David Kidd, BPR In the world of radio, your brand is more than just […]
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The Importance of Sonic Branding
Audio consumption is experiencing a renaissance. Radio audiences are up, music streaming is ubiquitous and […]
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World Website Checkup – Dallas
Go Fund Yourself! Listen for your chance to win $1000! Listen to 97.1 The Eagle […]
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“The Essence of Strategy is Choosing What Not to Do.”
By David Kidd, BPR This quote comes from Michael Porter, an American academic known for […]
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Shifting Listener Priorities
By Andy Beaubien, BPR For years it was accepted that people listened to music stations […]
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Radio and History
By David Kidd, BPR Radio programming and history may sound like strange bedfellows. One concerns […]
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World Website Checkup – San Francisco
96.5 KOIT – Employee of the Day Listen & Win – Tuesdays and Thursdays EVERY […]
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Podcast Advertising… It’s All About Sex
By David Kidd, BPR Well, now I’ve got you reading this article I should clarify […]
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Interrogate The Product
By David Kidd, BPR People and companies who commit themselves to the search for knowledge […]
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