When To Use The “New” Word

By Wayne Clouten, BPR Positioning a station brand as “New” has been a long-time tactic […]

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The Importance of Storytelling

By David Kidd, BPR In an industry driven by immediacy, data and sound bites, it’s […]

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For Gen Z, Music And Audio Is ‘Part Of Their Coping Toolkit.’

Music and audio media are of great value to Gen Z, as is advertising when […]

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World Website Checkup – UK

WIN! Up to £250 Wickes Gift Card on Virgin Radio Afternoons with Wickes Kitchen Island […]

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MA Audio: Die neue Media-Analyse ma 2025 Audio II ist da

With the release today of the MA 2025 Audio II Media Analysis in Germany, BPR […]

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MA Audio: The 2025 Audio II Media Analysis is Here

With the release today of the MA 2025 Audio II Media Analysis, BPR would like […]

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