Are You a Brand Or a Format?
By Peter Don, BPR The logs are tight, the clocks are clean, and the promo […]
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World Website Checkup – New Zealand
For the first time ever, Jelly Roll is hitting New Zealand shores… and he’s not […]
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When To Use The “New” Word
By Wayne Clouten, BPR Positioning a station brand as “New” has been a long-time tactic […]
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The Importance of Storytelling
By David Kidd, BPR In an industry driven by immediacy, data and sound bites, it’s […]
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For Gen Z, Music And Audio Is ‘Part Of Their Coping Toolkit.’
Music and audio media are of great value to Gen Z, as is advertising when […]
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World Website Checkup – UK
WIN! Up to £250 Wickes Gift Card on Virgin Radio Afternoons with Wickes Kitchen Island […]
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MA Audio: Die neue Media-Analyse ma 2025 Audio II ist da
With the release today of the MA 2025 Audio II Media Analysis in Germany, BPR […]
Read More MA Audio: The 2025 Audio II Media Analysis is Here
With the release today of the MA 2025 Audio II Media Analysis, BPR would like […]
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The Impact of Hip-Hop
By Andy Beaubien, BPR In a recent article, BPR’s Peter Don wrote about the reduced […]
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