Building Radio’s Future: A Strategic Blueprint for Closing the Audio Perception Gap
By David Kidd, BPR With the rise of diverse audio options like streaming and podcasts, […]
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The All-Audio Listening Landscape
The BPR Team 80% of adults 18+ listen to radio on a daily basis. […]
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Are Radio Commercials The Villain?
By Wayne Clouten, BPR One of the most contentious and misunderstood areas of radio content […]
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Improve Your Strategic Thinking – Part One
By David Kidd, BPR This article is the first in a six-part series. The real […]
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COVID Downturn Officially Over – Radio Ad Spend Improves by 20%
The Australian advertising market ‘s COVID downturn is officially over, with SMI reporting April ad […]
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World Website Checkup – Auckland
ZM are celebrating Jetstar’s 12th Birthday! Jetstar have begun their party with their annual Birthday […]
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The Recall Based vs Observed Behaviour Debate – Part 2
By Wayne Clouten, BPR Second Part of a Two-Part Series In the first part of […]
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Jeff Bezos on Overruling the Hierarchy
By David Kidd, BPR “The great thing about fact-based decisions is that they overrule the […]
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2020 Among Worst Years on Record: On-Air Radio Revenue Tanked by 24%
For U.S. commercial radio, last year was simply a bad one You can’t put […]
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