Building Radio’s Future: A Strategic Blueprint for Closing the Audio Perception Gap
By David Kidd, BPR With the rise of diverse audio options like streaming and podcasts, […]
Read PostThe Secret to Naming a Promotion
By Tanya Simpson With a career spanning over 25 years in the radio industry, most […]
Read MoreOh, That Old Thing – Cultural Capital Revisited
By Peter Don, BPR In 2019 the BBC made significant changes to one of its […]
Read MoreWorkplace Listening on the Rise
Good news! Workplace listening appears to be very much on the rise, meaning it’s a […]
Read MoreAre Your Promos Merely Clutter? Four Ways to Deliver a Message That People Actually Remember
By David Kidd, BPR We’ve all heard promos on radio stations that are too long, […]
Read MoreWhat Do Your Radio Contestants Really Want to Win?
When it comes to contests and giveaways, cash is king. A common perceptual question in […]
Read MoreWhy the ‘WHEN’ is Just as Important as the ‘WHAT’
Contests, Commercial Free Music, Exactly What Do Your Listener’s Want Most and more importantly When […]
Read MoreWorld Website Checkup – Chicago
Summer is here and it’s time for The 97 Days of Summer quenched by mike’s® […]
Read MoreTaming Tigers
By Wayne Clouten, BPR One of the most challenging aspects of being a Program/Content Director […]
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