You Can’t Market Your Way Out of a Bad Radio Station
By David Kidd, BPR When a station’s cume starts falling, one of the first responses […]
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What Makes a Great Talk Station?
By David Kidd, BPR The best talk stations earn a place in people’s lives. They […]
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The Power of Positioning: The Battle Before the Radio Is Switched On
By Peter Don, BPR In the last issue we looked at how habit, not choice, […]
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AI and the Smart Program Director
By David Kidd, BPR AI is no longer a toy for radio programmers. Used well, […]
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The Power of Habit: Radio’s Greatest Asset and Its Quietest Trap
By Peter Don, BPR We live in the most overcommunicated environment in history. Thousands of […]
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Attribution Technology Proves Radio Drives Conversions & Sales
For decades, marketers have viewed radio primarily as a medium for building awareness, relying on […]
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World Website Checkup – New Zealand
Win Tickets to Lilly Allen Live in Auckland! This is your chance to win tickets […]
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World Website Checkup – Australia
WIN a $500 Gift Card with Smooth Collective Essentials! Smooth Collective is helping you out […]
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What Makes a Song Catchy? A Statistical Analysis
Excerpt by Daniel Parris A “Booming” Campaign for the Ages In the 1920s, American pop […]
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