You Can’t Market Your Way Out of a Bad Radio Station
By David Kidd, BPR When a station’s cume starts falling, one of the first responses […]
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You Can’t Buy Your Way Out of Poor Programming
By David Kidd, BPR Here’s the hard reality: if your station’s content is weak, no […]
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Young Audiences Embrace Audio, But Recast What Qualifies As ‘News.’
Younger audiences are listening — but not necessarily to the news. A new report from […]
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World Website Checkup – Australia
Win $5,000 with Smooth’s Messages for Mum, thanks to Target This Mother’s Day, smooth want […]
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The Passion Years – Part 1
By Wayne Clouten, BPR We have known for a very long time that the music […]
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What Does Compelling Content Actually Mean?
By David Kidd, BPR As programmers, we all talk about making our content “compelling.” We […]
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The World’s Best Radio Promotions
The 40th anniversary of the Live Aid concerts was a big story everywhere, but it […]
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World Website Checkup – New Zealand
Win A Double Pass To The Pink Floyd Experience on The Sound! This May, one […]
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When the Product Becomes the Risk: Lessons from the Kyle & Jackie O Fallout
By Peter Don, BPR For weeks now, one of Australia’s most successful radio franchises has […]
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